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Privacy Policy

Last Updated: February 2026

This privacy policy applies between you, the User of this Website, and Alkivate Ltd, the owner and provider of this Website. Alkivate Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

1. Definitions and Interpretation

In this privacy policy, the following definitions are used:

• Data: Collectively all information that you submit to Alkivate Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
• Data Protection Laws: Any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;
• User or You: Any third party that accesses the Website and is not either (i) employed by Alkivate Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Alkivate Ltd and accessing the Website in connection with the provision of such services;
• Website: The website that you are currently using, alkivate.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. Scope of this Privacy Policy

This privacy policy applies only to the actions of Alkivate Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

We may collect the following Data, which includes personal Data, from you:

• Contact Information: Specifically your email address;
• Technical Information: IP address (automatically collected), web browser type and version (automatically collected), and operating system (automatically collected);

in each case, in accordance with this privacy policy.

4. How We Collect Data

We collect Data in the following ways:

• Data is given to us by you: Alkivate Ltd will collect your Data in a number of ways, for example when you sign up for our waitlist or newsletter via the Website;
• Data is collected automatically: To the extent that you access the Website, we will collect your Data automatically, for example, we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

5. Our Use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• Internal record keeping;
• Transmission by email of marketing materials that may be of interest to you (specifically regarding the launch of Alkivate products);

in each case, in accordance with this privacy policy.

6. Who We Share Data With

We may share your Data with the following groups of people for the following reasons:

• Third party service providers who provide services to us: specifically Brevo (for email list management) and Netlify (for website hosting), to require them to perform the functions of running the Website and managing our pre-launch waitlist.

7. Keeping Data Secure

We will use technical and organisational measures to safeguard your Data, for example:

• Access to your account is controlled by a password and a user name that is unique to you.
• We store your Data on secure servers.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: .

8. Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

9. Your Rights

You have the following rights in relation to your Data:

• Right to access: the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information.
• Right to correct: the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase: the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data: the right to "block" us from using your Data or limit the way in which we can use it.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: alkivatewater@gmail.co.uk.

10. Links to Other Websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

11. Cookies Policy

What are cookies?

A cookie is a small file downloaded to your computer or device when you visit certain websites. We use various types of cookies on this website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by remembering your actions and preferences, such as login and region selection, so you do not need to re-enter this information each time you visit or navigate the site. Cookies also help us understand how visitors use the website, such as whether they are new or returning users.

What cookies do we use and why?

Some cookies are essential for browsing our website, using its features, and accessing secure areas. For example, we use user-input cookies during a session to track information entered in multi-page forms. Functional cookies remember your choices and information, such as your username, language, or region, allowing us to tailor your experience. Authentication cookies enable users to log in during a session or, if you select “remember me,” across visits.

User-centric security cookies detect authentication abuses, such as repeated failed login attempts, for a limited period to enhance service security. Multimedia content player session cookies store technical data needed to play video or audio content, like image quality and buffering, for the duration of a session. Load balancing session cookies identify the same server during a session, allowing the load balancer to redirect requests appropriately. User interface customisation, persistent cookies store your service preferences across web pages.

We use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often you use them. First party analytics cookies help us estimate unique visitors, improve our websites, and detect popular search terms. These are not used for targeted marketing. Third party analytics cookies, such as Google Analytics, track user activity across pages to help us measure interactions with our content. For more information or to opt out, see the respective third-party policies.

Advertising cookies tailor marketing to your interests and provide a more personalised service. These cookies record your visits and may share information with third parties such as advertisers, but typically do not personally identify you. Without these cookies, advertisements may be less relevant. We do not set advertising cookies on our merchants’ storefronts, though merchants may do so independently. Social media and content cookies are set by plugins (such as the Facebook ‘like’ button) and tools that enhance website content, such as video players or comment sections. Some third-party services may use these cookies for advertising, analytics, or market research.

How long will cookies remain?

The duration a cookie remains on your device depends on whether it is a session or persistent cookie. Session cookies last until you stop browsing, while persistent cookies remain until they expire or are deleted. Most cookies we use are persistent and expire between 30 minutes and two years after being downloaded. For information on removing cookies before they expire, see the section below on how to control cookies.

How to control cookies?

You can control and manage cookies in several ways. Removing or blocking cookies may negatively affect your experience, and some parts of our website may become inaccessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, consult your browser’s help file or visit www.allaboutcookies.org. Many third-party advertising and tracking services also offer the opportunity to opt out of their systems; details can be found in their respective privacy policies.

12. General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.